Practical guides to WhatsApp, Instagram and Messenger for business, from the team that builds the inbox.
WhatsApp Business API
Meta charges per delivered template message, by category and country. From 1 October 2026, replies inside the 24-hour window become billable too. Here is how it works and how to keep costs predictable.
September 26, 2026· 4 min read
Customer Support
Connect all three channels, give every conversation one owner, and plan around the 24-hour reply windows. A step-by-step checklist for small support and sales teams.
The free app suits one person answering from a phone. The API is for teams, automation and large opted-in campaigns, and with coexistence you can keep the app on the same number.
