Instagram & Messenger

Articles about instagram & messenger from the Omni team.

Phone showing an Instagram DM where an automated assistant answers a customer question about size and returns

Instagram DM automation: what's allowed and how to set it up safely

Instagram DM automation lets a business answer direct messages instantly with a chatbot, within Meta's rules. Here's what you can automate, the 24-hour window and disclosure rules, and how to set it up without risking your account.

September 27, 2026 5 min read