Articles about campaigns & marketing from the Omni team.
Campaigns & Marketing
Click-to-WhatsApp ads are Facebook and Instagram ads that open a WhatsApp chat with your business. If you reply within 24 hours, your messages to that customer are free for 72 hours. Here's how they work, how to set them up and how to reply well.
September 27, 2026· 4 min read
The easiest way to get more Google reviews is to ask every customer at the right moment, with a one-tap review link. WhatsApp makes that easy. Here's how to get your link, when to ask, message examples and Google's rules on incentives and review gating.
WhatsApp is best for two-way conversations and rich updates, SMS for reaching any phone with short critical alerts, and email for long content, receipts and newsletters. Here's an honest comparison of reach, cost, features and rules, and how to combine them.
You can send WhatsApp messages to thousands of customers legally through the WhatsApp Business Platform, with approved templates and opt-in. Here's how broadcast limits work, what it costs, and how to keep your number safe.
September 27, 2026· 6 min read
