Integrations & API

Articles about integrations & api from the Omni team.

Diagram showing WhatsApp messages flowing into a messaging platform, a signed webhook going to a CRM, and the CRM calling an API to send a reply

Integrations & API

How to connect WhatsApp to your CRM with an API and webhooks

To connect WhatsApp to your CRM, you need two directions: webhooks that push new messages and contacts into the CRM, and an API the CRM calls to send messages and update contacts. Here's how it works, 5 common integrations, and a security checklist.

September 27, 2026 5 min read